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A prototype of Apple's new HomePod is displayed during the 2017 Apple Worldwide Developer Conference (WWDC) at the San Jose Convention Center on June 5, 2017 in San Jose, California.

In the lead up to this autumn's release of its new operating system, iOS 11, the company will make its voice assistant Siri much more broadly available to mobile app developers to build software on, expanding the range of travel and other tasks it can accomplish.

However, a Sonos Play 3 speaker sounds curiously flat, and fails to sufficiently differentiate between vocals and mid-range music during Norah Jones' Sunrise.

By saying, "Hey Siri, I like this song", HomePod and Apple Music become the flawless musicologist, learning preferences from hundreds of genres and moods, across tens of thousands of playlists, and these music tastes are shared across devices. "You'll be hearing a lot more about tvOS later this year", said Cook. Siri will leverage the same AI learnings and capabilities to work on the HomePod smart speaker.

It also includes a large Apple-designed woofer for deep bass, a selection of seven tweeters that offer high-frequency acoustics with directional control and powerful technologies. The Echo Dot is the cheapest version of the Alexa-powered device and retails at just $50. You're a Pandora devotee?

What may hobble Apple's HomePod won't be the noise it makes, but its less impressive listening skills. That's a bold claim given that this is Apple's first major foray into the speaker market. "If Apple or Google want to come call, my phone number is out there". Here are three reasons I think HomePod is dead on arrival. In addition to playing music through iTunes, the device can provide news updates, help with math questions, send messages to friends, mark the calendar, translate certain terms, relay stock news, and even answer basic trivia questions.

The Echo, released in 2015, and Google Home, released past year, were the first entrants in a promising market.

An internet-connected speaker called HomePod is coming in December for about $350.

When users get paid, they receive the money in their new Apple Pay Cash account.

"This does a great job of extending the tentacles of Apple services".

"As the iPhone reaches a point of near saturation in mature markets and replacement rates continue to slow, Apple must find new ways to lock in users". But it's not clear if it will. "For us, it's not about being first", Cook said. And with Apple pushing its own music service these days, it doesn't have a big incentive to open its new home speaker system to rivals.

At $349, the HomePod is more expensive than the most-expensive Amazon Echo - the $230 Echo Show - and the Google Home, priced at $129.