"This is a powerful home audio speaker first that also supports Siri", he told TechNewsWorld.
HomePod owners also won't haveto tinker with the speaker to fit its position in a room, Apple said.
Apple has elevated Siri from the phone to the home with the launch of its new HomePod smart speaker, unveiled at WWDC 2017.
The HomePod will ship in December, beginning in the USA, United Kingdom and Australia, and cost $349 US.
But that's not what makes smart speakers like HomePod so compelling, is it?
A survey released last month by research firm eMarketer found Echo speakers held 70.6 percent of the USA market, compared with 23.8 percent for Google Home and 5.6 percent for others including Lenovo, LG, Harmon Kardon and Mattel. The publication pointed out that in the past few years, Amazon subscribers could only watch shows on Apple TV through Apple's complicated Airplay system. The HomePod is compatible with iDevices running on iOS 11 and iPhone 5s and above.
HomePod is created to work with an Apple Music subscription, providing access to over 40 million songs.
He also mentioned wireless speaker systems such as Sonos that "sound good but are not smart" and "other smart speakers" that "don't sound great". Cook announced the HomePod during Apple's annual Worldwide Developers Conference, according to the Telegraph.
To be "smart", the latest product in Apple's portfolio, known as HomePod, comes with a A8 microprocessor chip, the same power engine in the technology company's flagship iPhone smartphone and iPad tablet computer. Now, the company is introducing the HomePod, a smart speaker that is meant to be Apple's answer to Google Home and Amazon Echo. The company also launched a new configuration of the 13-inch MacBook Pro without a Touch Bar that starts at a cheaper $1,299.
Apple also introduced to developers a new AR kit that it believes will make the company a leader in the augmented reality domain.
New features coming to iPhones and iPads include messages that sync to Apple servers in the cloud.
It will ship in December at a $349 suggested retail.
Craig Federighi, Senior Vice President Software Engineering speaks under a projection image of an iMac computer.
Their battery charge should last for 10 hours, and Apple has included a new technology it called ProMotion, which will deliver higher refresh rates for the display. The HomePod is available in two hues, such as Black and White; and stands nearly 7-inches tall, with a 4-inch woofer placed at the top, and seven tweeters at the bottom, enabled with auto bass EQ.