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All that's driven by an Apple A8 processor, similar to what's inside the iPhone 6 and fourth-generation Apple TV. "The 15" MacBook Pro is also getting faster graphics. Apple also unveiled the high-end iMac Pro coming in December starting at about $5,000.

The new version gives better capability to the iPad, with powerful multitasking features, the Files app and more ways to use Apple Pencil.

And that's on top of however many songs Apple sells through iTunes. Before, Apple Pay transactions could be done only with businesses and institutions.

Apple says its Safari browser on the Mac will try to guard your privacy by identifying and blocking data files that track you as you move from website to website.

Although Siri would likely be a centerpiece of a smart speaker from Apple, Moorhead said the device's design, colors and acoustics will also likely be focal points because the company has a long history of making elegantly designed products. It also knows they love music (see: iPod). You can even ask Siri about the band, its members, and anything else related to the same.

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The redesigned App Store is packed with original stories and editorial, updated daily in a new Today tab, as well as new Games. In a keynote demo, Federighi placed a digital cup, vase and lamp on an onstage table, and showed how the objects' shadows were able to interact with each other. Metaio's former chief technology officer Peter Meier now leads an Apple AR team. That size offers room for a full-size keyboard, something the 9.7 inch model couldn't.

A new version of Apple's iPad operating system, iOS 11, is the announcement which will have had the most effort ploughed into its development. Users will be able to easily multitask, drag and drop images between apps and put far more Mac-like features at users fingertips. Siri functionality was one of the last features that Apple teased.

Apple's voice-controlled Siri assistant will be integrated into the $349 speaker, and will make music recommendations that pair with the company's Apple Music service, send text messages, check news and sports scores and control home gadgets such as light bulbs and thermostats.

Bolstering its support of this in-house AI assistant, as well as revealing the HomePod, Apple has launched a Siri-based watch face as part of watchOS4, describing it as "an intelligent proactive assistant right on your wrist" that "displays the information users need most throughout the day using Siri intelligence" such as traffic delay information to usual commutes.

In recent years, the home has become the primary battleground for tech giants all heavily investing in the "internet of things", the way smart devices link and talk together. Apple will also have new tools for organizing photos and creating sharable videos. The UK price will be announced later this year, although Apple did not say when. All communications are encrypted. He mentioned wireless speaker systems such as Sonos that "sound good but are not smart" and "other smart speakers" (presumably a reference to Amazon Echo and Google Home) that "don't sound great".