And now, its that time of the year when we can expect Apple to host its annual fall keynote, and finally reveal the much anticipated next-gen iPhones, along with other products.
Apple also needs to deliver a device that gets people talking, and makes the company appear an innovator at the cutting-edge of technology once more.
"Perhaps more significantly for the longer-term outlook, the company provided guidance for the September quarter which essentially guarantees new iPhone hardware in September", Dawson said in a blog post. Thus, these new rumors about third-party wireless chargers being incompatible with the iPhone 8 are quite plausible.
Price-wise, the new phone may be the company's most expensive so far. According to code found in the development kit for Apple's HomePod speaker, the iPhone 8 will feature face-scanning technology and won't have a home button.
Ming-Chi Kuo of KGI Securities says there may be three phones - two resembling the current iPhone 7, and one OLED model with a different form factor.
How Apple will end the fiscal year will all depend on the success of the iPhone 8.
This year Apple is expected to include facial recognition authentication technology in order to replace the Touch ID fingerprint technology.
The upcoming version of Apple's high-end phone has always been rumored to be delayed. The iPhone 8-the handset that will commemorate the 10th anniversary of the very first iPhone-is slated to launch sometime this fall.
While the new features will have consumers clamoring to get their hands on one, the price may steer some to stick to the 7s versions which will most likely have updated hardware but primarily mirror the iPhone 7 that was released past year.