And while some of his visitors took a powder on riding out Irma, the brazen Branson is hunkered down.
The government of Antigua has also discontinued all warnings for Antigua, Barbuda, St. Kitts, Nevis and Montserrat.
Branson isn't the only celebrity affected by the storm.
Anxiety and anticipation of the unknown have anxious many in Puerto Rico, neighboring islands, and Florida. On the forecast track, the extremely risky core of Irma will continue to move over portions of the Virgin Islands during the next couple of hours, pass near or just north of the coast of the Dominican Republic Thursday and be near the Turks and Caicos and southeastern Bahamas late Thursday.
By Thursday and Friday, Irma is likely to be near the Dominican Republic and Haiti's northern coasts, the Turks and Caicos islands and the southeastern Bahamas, the hurricane center said. By Wednesday, the European and the GFS models both tracked Irma up the eastern coast of Florida, and the Canadian model forecast it even further east.
With Hurricane Irma predicted to hit Florida at the weekend, here is some advice on how to prepare your boat...
Markets also were still absorbing that storm's impact on USA oil and gas infrastructure along the Gulf Coast, with production platforms, refineries and pipelines all disrupted by the storm and flooding.
In Florida, people were standing in lines at stores to buy water and other goods on Tuesday.
As Hurricane Irma bears down on the Caribbean and Florida, the governors of the Carolinas have declared states of emergency. "If you're told to evacuate, get out quickly", Scott said Wednesday morning. "National Guard members will also be assisting utility companies following the storm as they respond to return power to homes and businesses". It's created to warn residents several days in advance of storm conditions so they can prepare or evacuate. "Everyone must listen to their local officials".
If the storm tracks up the center of the state, Orlando could be hit directly. "While we hope we never see a hurricane head our way, we all need prepare for the possible effects".